Hello everyone, welcome to New Youth Technology! Today is Valentine’s Day. I wish everyone a happy Valentine’s Day. If you have a lover, you will find your other half as soon as possible. Today I want to talk to you about the smart speaker market. At present, there are not many players in this market, and the number of mobile phone manufacturers is beginning to complete the unification. In the domestic market, Baidu, Tmall, and Xiaomi are competing for shopping. Looking at the global market, Google, Amazon, and Apple are also strong market competitors. Recently, Strategy Analytics, a well-known market research organization, released the data of the global smart speaker market in the last quarter of 2019:
It can be seen from the data that Amazon is still the leading manufacturer in the current market, with 15.8 million smart speaker devices shipped in the last quarter of 2019, topping the list. Compared with last year’s 13.7 million units, it has increased by 16% and occupies 35.5% of the market. On the other hand, Google is also fiercely catching up with Amazon last year with 13.9 million units, taking the second place. The growth rate is faster than Amazon, but there is still a gap.
The third, fourth and fifth are all dominated by Chinese manufacturers. Baidu won the third in the world and the first in China with a terrifying growth rate of 171%. In my opinion, there are many reasons for the explosion of Xiaodu smart speakers. The first is that Xiaodu has sponsored some variety shows and has activities bundled with operators’ subsidized packages. These are one of the reasons for promoting sales. On the other hand, in addition to online sales, it also conducts sales offline, and also launched a promotion plan similar to micro-business, where everyone can participate in the sales.
Tmall and Xiaomi continued to follow Baidu with their own e-commerce and smart home advantages. The gap between the three companies in the fourth quarter was only a few hundred thousand. It’s hard to say who wins or loses. However, I am more optimistic about the ecology that bundles e-commerce and smart home like Tmall Genie. On the other hand, Xiaomi, which is currently the best smart home maker, may also win the battle for smart speaker entry.
What smart voice speakers do you use at home?
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