For a time, Apple was widely criticized for its inadequate innovation. After Jobs, innovation was almost stagnant, or even weak. The market also criticized the lack of a maverick potential of Apple under Cook’s leadership. However, Cook’s specialty lies in marketing, and technological innovation tends to be conservative, which is reasonable. Relatively speaking, the efforts and achievements of Huawei and Samsung in this area are obvious to all, especially in the folding screen mobile phone market. Both Huawei and Samsung are active pioneers in the market. Although there were some flaws in the first generation, but after entering the second generation of folding screen mobile phones, it has been significantly improved. It is true that the folding screen mobile phone is currently in a niche market due to its high price and technical difficulty. However, the two companies are more persistent in the pursuit of technological innovation, which is obviously much firmer than Apple.
1. Rumor has it that Apple will also get involved in the folding screen mobile phone market?
Nowadays, there are rumors in the market that Apple will launch its own folding screen mobile phone. I just don’t know if it’s a gimmick? Of course, as the saying goes, there are no waves without wind. Perhaps Apple saw the success of Huawei and Samsung in the folding screen mobile phone market, and began to move around. When the technology gradually matures, it is also when Apple is ready to step in. The same was true for large-screen mobile phones and curved-screen mobile phones. Nowadays, perhaps only the folding screen can arouse users’ stronger desire to buy, and it is also a bold innovation attempt in terms of design. Of course, everything depends on Apple’s ultimate determination and its own products to speak.
News from the market said that the news from the supply chain is that Apple is already testing key components such as the screen and bearing of the folding machine. Samsung will still provide the panel for the screen, and there are several different suppliers for the bearing. There is also news that Apple has sent samples of the foldable iPhone to Foxconn for testing. According to Apple’s requirements, Foxconn will perform more than 100,000 folding tests on the foldable iPhone. Of course, this is all news and rumors in the market. Whether it is true or not remains to be seen.
It is reported that the hinge used in the first foldable iPhone will be developed by Taiwanese manufacturers such as New Nikko. It is reported that New Nikko already has the capacity to mass-produce special hinges for folding machines. According to market rumors, the folding screen version of the iPhone is expected to be released in 2022. In other words, the foldable iPhone will not be launched in the short term. And we are concerned that Huawei and Samsung, which already have folding screen phones, are still actively continuing to introduce new folding screen products. In this case, even if Apple launches a foldable iPhone in the future, it is already three or four product stages behind the market.
2.Huawei Samsung is still the leader in the folding screen mobile phone market
Earlier news said that Samsung might abandon the Galaxy Note series and devote all of its energy to its folding screen phones. And Huawei’s Mate X2 is also about to launch. Although the production capacity is expected to be relatively “conservative”, the market expectation is still very high. It is reported that Huawei Mate X2 uses an in-fold design this time, which greatly reduces technical difficulty and cost. It is expected that the scale will be much larger than the previous two generations. The Samsung Galaxy Z Fold2 series mobile phones are also selling well, far surpassing the first-generation folding phones. It can be said that there is still market demand for folding machines. We are concerned that in addition to Huawei, Samsung, Rouyu, Lenovo, Xiaomi and other manufacturers are all interested in the folding screen mobile phone market, and the future product selection will be more diversified.
According to statistics, as of the third quarter of 2020, in the domestic mainstream folding mobile phone market, Huawei Mate Xs surpassed Samsung and Lenovo to become the sales champion of folding mobile phones, accounting for 72.0%. As we all know, the folding screen mobile phone cannot be mass-produced due to the complicated flexible screen technology, and the price and quantity are relatively small. It can be said that folding screen mobile phones are still a niche market. However, due to their cooler appearance and more stylish presentation, for some users who like novel experiences and “not bad money”, there is still a lot of The seductiveness. As the technology matures, it is believed that more and more folding screen mobile phones will appear, and the prices will become more and more competitive. There is still a lot of room for growth in the folding screen mobile phone market. And when Apple starts to pour into this market, it will also prove that the technology has reached relative maturity. Of course, competition will also become more intense.